Learn the ancient art of rhetoric. The elements of rhetoric, in all of their forms, are what make the world go around—because they are what prompt the decisions people make. If you develop an understanding of how they work, while everyone else is frightened by flames and booming voices, you will be able to see behind veils of communication and see what levers little men are pulling. Not only will you develop immunity from all manner of commercials, marketing, hucksters and salesmen, to the beautiful speeches of liars and thieves, you’ll also find yourself able to craft your speech in ways that influence people. When you know how to speak in order to change someone’s mind, to instill confidence in someone, to quiet the fears of a child, then you will know this power firsthand. However, bear in mind as you use it that your opponent in any debate is not the other person, but ignorance.
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