Coca-Cola has a new campaign in Singapore which emphasizes sharing by using a 2-in-1 can design:
Priya Prabhakar explains further:
Coca-Cola’s recent campaign is all about sharing, an act we are first taught in Kindergarten. This can is the most literal extension of the “Sharing Happiness” campaign, which Coca-Cola launched years ago. Ogilvy France and Ogilvy Asia-Pacific partnered up to design a can that splits in half and can be shared after twisting it apart.
The can is designed to be germ-free when shared as each person has their own small can with a top. It is not yet disclosed whether these cans are going to be an actual product, as they were handed out for limited trial in Singapore.
Here’s a video, because you like moving pictures:
I’d love to have one of these. Not to share… you know, just to have around because it’s cool.
It’s exciting (though not unexpected) that Apple is using a flat design aesthetic for the new iOS. It’s a nice validation of my own direction. It’s also nice to see a continued trend towards simplicity that will be embraced by more and more designers and developers.